Tuesday, October 20, 2009

Nice schtick



As a marketer, I'm all for a good schtick when it works. This is a pretty good one by Cincinnati radio station WLW. When the Bearcats and Ohio State finally meet on the field, UC may not stand a chance. But while Cincy is playing like the best team in the state the Bearcats might as well capitalize on it while they can. I'm also starting to believe Cincinnati could beat Ohio State this year.

Wonder how the 'Eye feels about this one? He's been kind of quiet since Saturday.

2 comments:

A. Nonnymuss said...

I don't understand. I thought Cincinnati was the capital of Kentucky. As for their claims - great. Thanks for holding up the Ohio banner one year out of every hundred. well done.

Ken said...

It's a LONG season... UC could soon claim the "poser" label worn in recent years by fellow Big East mates West Virginia and Rutgers. Karma is a bitch.