Playoff? Not with TV ratings like this

It seems any "fan" of college football is clamoring for a playoff following the BCS Championship game. Here is more proof that the bowl system is very popular (and that Phil and I are right). Thanks to Jon Solomon at the Birmingham (Ala.) News for the ratings.

Bowl TV Ratings (with increase/decrease from last year)
BCS Title Game, 15.8 (+10%)
Rose, 11.7 (+5%)
Fiesta, 10.4 (+35%)
Sugar, 7.8 (+11%)
Capital One, 6.4 (-30%)
Orange, 5.4 (-27%)
Champs Sports, 4.5 (+41%)
Cotton, 4.4 (+26%)
Gator, 4.1 (+58%)
Emerald, 4.0 (+29%)
Meineke Car Care, 3.9 (+22%)
Alamo, 3.9 (+70%)
Holiday, 3.9 (+5%)
Chick-fil-A, 3.4 (-23%)
Poinsettia, 3.2 (+88%)
Outback, 2.7 (-7%)
Hawaii, 2.6 (+100%)
Music City, 2.4 (-29%)
Liberty, 2.3 (-34%)
Sun, 2.2 (-4%)
New Mexico, 2.2 (+29%)
Las Vegas, 2.2 (+5%)
Motor City, 2.1 (-9%)
Humanitarian, 2.1 (+200%)
EagleBank, 1.9 (New Bowl)
International, 1.8 (+29%)
Papajohns.com, 1.7 (-12%)
GMAC, 1.7 (+70%)
Armed Forces, 1.4 (-18%)
St. Petersburg, 1.1 (New Bowl)
Independence, 0.8 (-50%)
New Orleans, 0.7 (-50%)
Insight, 0.4 (0%)
Texas, 0.1 (-67%)

Average Bowl TV Rating By Conference
Big 12, 6.13 (7 games)
Big Ten, 5.70 (7 games)
SEC, 5.65 (8 games)
Pac-10, 4.80 (5 games)
Mountain West, 3.36 (5 games)
ACC, 3.34 (10 games)
Big East, 2.68 (6 games)
WAC, 2.18 (5 games)
Sun Belt, 1.40 (2 games)
MAC, 1.30 (5 games)
Conference USA, 1.22 (6 games)