Thursday, November 6, 2008

Marketing madness trickles down to Div. III

It started with White Outs at Penn State. Then their was the widely unsuccessful Black Out by Georgia in a big game against Alabama. Even West Virginia took it another step as the Mountaineers pulled off the Gold Rush.

There were others that didn't make any sense at all (e.g., Green Out at Marshall). At least the others make some sense.

These unnecessary ploys are nothing more than an attempt to sell more shirts and artificially motivate the crowd and team for what should already be a big game.

Now Otterbein College, an NCAA Division III program in Westerville, Ohio, are having a Red Out when the undefeated Cardinals host No. 1 Mount Union this Saturday. Here is what it says on Otterbein's website: "Be sure to get your tickets and get to the stadium early-the stands are bound to fill up for this historic match-up! Cardinal Nation Fans are encouraged to wear red for a "red out" of the stands and pom poms will be distributed until supplies run out."

This is a great Ohio Athletic Conference matchup. The OAC is by far the best Division III football conference in the nation (sorry Wisconsin Conference).

Mount Union (8-0, 7-0) is pretty well known among college football enthusiasts. Coach Larry Kehres has guided the Purple Raiders to nine national championships and a remarkable 23-year record of 268-21-3 (.923). Mount currently owns a 31-game regular season winning streak.

Otterbein is enjoying its best season ever and is ranked 12th nationally under coach Joe Loth. It will be a great atmosphere at Memorial Stadium Saturday afternoon--with or without the Red Out. Something else that will be the same also ... the outcome. Mount Union will win this game--easily.

Anyone who knows Division III football knows one simple rule ... don't bet against Mount Union during the regular season.

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